The Exchange Lab, a London-based multi-platform programmatic exchange, continued its rapid expansion today by announcing the appointment of Paula Gignac as global chief marketing officer, effective immediately. A month ago, the company added Fay Miller as marketing director, and just last week they opened an office in Istanbul and named Jem Djemal commercial director of Turkish operations.
According to the release, Gignac will report to The Exchance Lab's Global CEO James Aitken. He stated that he believes Gignac's "personal brand mirrors so much of what The Exchange Lab does and stands for."
Gignac was previously President of IAB Canada and VP of Rogers Women's Group Of Websites.