P&G and the Women’s National Basketball Association (WNBA) are partnering around My Black is Beautiful (MBIB), Cover Girl, Tampax and Secret, per the league. The partnership will focus on P&G’s "MBIB Imagine a Future" program, which provides teen and young adult girls with tools and resources including scholarships and access to workshops as well as the newly released "Imagine a Future" documentary and downloadable discussion guide, per the league.
As part of this new partnership, through WNBA Cares, WNBA players, coaches, and legends will appear along with the participating P&G brands and the "Imagine a Future" program at league and team events during the 2013 season. At these events, WNBA players, coaches, and legends will engage in insightful and inspiring conversations with young black girls about inner and outer-beauty, self-esteem, and mentorship.
The partnership also puts P&G brands in WNBA.com court side signage during nationally televised games, social media channels, and WNBA team partnerships. The "Imagine a Future" initiative will also be integrated into the 2013 WNBA Inspiring Women Award Luncheon on Sept. 9 in New York City, per the WNBA, which has signed a six-year contract with ESPN.
Also, per the league, this year had the first-ever primetime telecast of the WNBA Draft presented by State Farm, the most viewed WNBA game ever in NBA TV history between the Seattle Storm and San Antonio Silver Stars. The league’s YouTube channel set a new record with 635,000 videos viewed during the opening week of the 2013 season.