American Media to Launch Shopping Mag

  • September 28, 2004
The shopping magazine category keeps getting larger.

American Media announced on Tuesday that it is launching Star Shop, a new special interest publication described as a cross between Star and a shopping magazine, in March 2005. Star Shop will sell for $3.99 and will be on newsstands for three months.

"Star Shop is as if a shopping magazine and Star got married and had a baby," said Bonnie Fuller, AMI executive vice president in a statement.

Michelle Myers, vice president and publisher for Star, will act as publisher of Star Shop while Kelli Delaney, Star'sStar Shop joins a category that seems to be growing more crowded each month. Following the success of Lucky, Hearst launched Shop Etc. earlier this year, while Fairchild is soon to launch a version of its new shopping quarterly, Vitals, aimed at women.

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