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Kellogg's Planning To Extend EU RTB Activity

  • The Drum, Wednesday, July 24, 2013 2:10 PM

According to The Drum, "Kellogg's is preparing to extend programmatic buying to video advertising in the UK as it continues its data-driven, precision-marketing strategy." The Drum also reported that the company is "on the cusp of rolling out its first real-time bidding (RTB) activity for display ads in Germany, Austria and Switzerland…."

Read the whole story at The Drum »

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