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Video Ad Spending To Increase 52.6% In '13
- Computer Business Review, Wednesday, July 24, 2013 2:34 PM
Video advertisement expenditure is expected to increase by over 50% by 2016 in the UK, though the video ads aren't quite popular among UK consumers, a report from the eMarketer has stated. The rise will be driven by the digital ad spend growth in the country, that is expected to rise by 52.6% in 2013. A report, 2013 Consumer Survey from the QuickPlay Media revealed that about 43% of UK video viewers searched for an option to skip the ads, while about 22% respondents did not seem to be bothered by the ads until the ad interruption was short.
