Display Internet advertising jumped 26.3% in the first quarter, led by the Asia-Pacific region -- up 33.2% -- and Latin America, 48.2% higher. Europe witnessed double-digit-percentage display results -- at 10.4%. Out-of-home advertising continued to show modest gains -- 4.3% higher, per Nielsen.
On the flip side, declines continued in print advertising with magazines down 2.8% and newspapers off 4.7%. Nielsen says newspaper advertising spend decreased in North America, Europe and Asia-Pacific; magazine advertising spending was lower in Europe, Asia-Pacific, Latin America and Middle East & Africa.
Radio also declined in the first quarter, 0.2%, and cinema advertising dipped 5.8%
In terms of market share, television still dominates media share at 59%, followed by newspapers at 18.3%; magazines, 9.4%; radio, 5.5%; Internet, 4.4%; outdoor, 3.3%; and cinema advertising, 0.3%.