- Mashable, Thursday, July 25, 2013 11:26 AM
In one of the odder Twitter-based ad campaigns to date, Chipotle just faked having its Twitter account hacked to (somehow) celebrate its 20th anniversary promotional campaign. "We thought that people
would pay attention, that it would cut through people's attention and make them talk, and it did that," Chris Arnold, a Chipotle representative, told Mashable. "It was definitely thought out: We
didn't want it to be harmful or hateful or controversial."
Read the whole story at Mashable »