According to eConsultancy's Email Census 2013 report, more than have of the companies surveyed generate 10% of their sales directly from email marketing, so it is always a good idea for marketers
to encourage email opt-ins. Econsultancy has outlined the email opt-in processes for 16 different retailers.
T-shirt retailer Threadless, for instance, invites consumers to sign
up for their email program as soon as they enter the site. Once you've signed up, the company follows up with a welcome email. Schuh has simple sign up process on its homepage that asks
consumers to share their email address and to define which category of products, they'd like to receive communications about -- male, female or kids.
Read the whole story at Econsultancy »
