Adsmobi, Smaato Programmatic Teams Combine

  • July 25, 2013

Smaato, a mobile real-time bidding (RTB) exchange and mobile supply-side platform (SSP), today announced that it is integrating mobile demand platform Adsmobi into the Smaato programmatic team. The combined Adsmobi/Smaato team will be called the Smaato Media Demand team.

“Adsmobi is now fully integrated into the mobile RTB ad exchange Smaato as we see a shift to programmatic buying in the mobile advertising industry and more brand advertisers moving their marketing budgets into RTB every day," stated Ramy Yared, founder of Adsmobi and new Chief Sales Officer of Smaato.

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