• , Wednesday, September 29, 2004 12 AM

Wired, October 2004 Seven years ago, Lee Abrams found himself in exile. Once the most influential radio guru of his generation, Abrams pioneered systematic audience research and "psychographics," connecting people's lifestyles to their listening habits. He invented a music format called album-oriented rock, or AOR, which in the 1970s shifted the music industry's focus from singles to albums and showed radio execs how to hold listeners and attract advertisers - to make money in the new, boundary-free world of FM.

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