More than half of all videos posted on Mail Online in May were adverts according to the latest figures from comScore, which revealed UK newspapers posted more than 22.6 million videos in total on their sites during the month – a massive 181% year-on-year increase. Overall, 42% of all ads on newspaper sites were adverts. More than 8,000 of Mail Online’s videos were ads, 51% in total, while the Guardian posted 6,312, 31% of all videos.