Google, Tesco, Air New Zealand and the Sun were among almost 20 brands to launch "trendjacking" ad campaigns aiming to cash in on the birth of the Duke and Duchess of Cambridge's child. Google created a global online greeting card via adam&eve DDB, which will be followed up with a card being sent to Kensington Palace. Procter & Gamble's Pampers brand, with Saatchi & Saatchi on board, asked for congratulations to be posted online to create a giant-sized baby blanket. Beer brand Carling launched a high quality online commercial. The ad, via Creature, features a proud builder paying huge attention to detail in fixing up a palatial baby room – but accidentally using a pink color scheme.