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Microsoft Looks To Apps To Tout Windows

Microsoft is hoping to make apps “a reason to love Windows” in Europe by promoting its UK Internet Explorer lead Gabby Hegerty to a new role leading product marketing at a director level for first party apps and services across the continent. Windows Phone has only 6.8% share of Europe market. A spokeswoman for Microsoft says the core priority for her team is to establish such apps and services “as a reason to love Windows.”

Read the whole story at Marketing Week »

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