RTE To Sell 'Nearly 100%' Of Digital Video Inventory On Adap.tv
- July 26, 2013
RTÉ (not to be confused with RTB) today announced a partnership with programmatic video ad platform Adap.tv. RTÉ, which claims to be the "biggest broadcaster in the Irish Republic," plans to offer "nearly 100%" of their digital video ad inventory via a private marketplace on the Adap.tv platform.
According to the release, RTÉ hopes to have "an advertising fill rate of nearly 100% in regions including the UK and U.S."
