RTE To Sell 'Nearly 100%' Of Digital Video Inventory On Adap.tv

  • July 26, 2013

RTÉ (not to be confused with RTB) today announced a partnership with programmatic video ad platform Adap.tv. RTÉ, which claims to be the "biggest broadcaster in the Irish Republic," plans to offer "nearly 100%" of their digital video ad inventory via a private marketplace on the Adap.tv platform.

According to the release, RTÉ hopes to have "an advertising fill rate of nearly 100% in regions including the UK and U.S." 

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