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Personalized Marketing Messages Are More LIkely to Drive Sales: Responsys

  • Forbes, Friday, July 26, 2013 2:22 PM
Adding the personal touch to marketing messages can have a positive impact. Sixty-one percent of U.S. consumers feel more positive about a brand when they send personalized marketing messages, according to new research from Responsys. The report also revealed that 44 percent of consumers are less responsive to non-personalized messages. In addition, 53 percent are more likely to buy something from a brand that uses personalized marketing and 52percent trust brands that let consumers their  digital communications marketing preferences.

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