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Fosters To Air Interactive Idents On Channel 4

  • The Drum, Sunday, July 28, 2013 5:48 PM

The longer, bespoke idents will feature Foster’s campaign stars Brad and Dan sitting in front of a TV which shows a Fosters-styled anagram. The Channel 4 announcer will invite viewers to to give the letters “the old switcheroo” and will then point them to tweet the answer using the hashtag #goodcall when they have worked it out. At the end of the break the broadcaster’s announcer will reveal whether viewers ‘made the good call’ by answering correctly as well as naming one lucky winner’s Twitter handle live on air.

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