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Early Christmas for Cadbury

Cadbury will launch its first Christmas television campaign this year for the overarching brand, having previously only run TV spots for its sub-brands. The creative, still in the incubator, will follow a "knitted" theme that fits into the overarching Joyville marketing platform, initially rolled out for Cadbury Dairy Milk and  extended to all its brands earlier in the year, Cadbury intends its TV activity to cement the confectioner’s relationship with the festive period because, it claims, "almost every family" buys its products at Christmas.

Read the whole story at Brand Republic »

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