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Don't Fall Into The Search Best Practice Approach

Best practices are almost a guarantee that the content won't stand out among the hundreds already doing the same thing, but it will get marketers on the right road to success. So get the blog post or other content up and optimized, and then ditch the general rules for some innovation, according to Srinivas Rao. Avoid the "echo chamber," borrow from other art forms, and explore widely creative ideas, Rao suggests. Read the article here.

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