Around the Net

Programmatic Patience

  • Beet.TV, Monday, July 29, 2013 12:24 PM

In an interview with Beet.TV, VivaKi's Kurt Unkel, VP of products and services, noted that the leaders in the programmatic space have been patient spenders. He said that those who understand "marketing as an investment rather than marketing as a cost" are the ones that will end up doing "amazing things."

See the interview below or check it out on Beet.TV.

Read the whole story at Beet.TV »

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