• by Amy Corr  @MediaPostOTL, July 29, 2013

While it doesn’t flow off the tongue like Kmart’s “Ship Your Pants” campaign, “Ship Your Clubs” from FedEx has been around longer. The campaign theme first launched two years ago, with this year's host of ads supporting  the 2013 FedEx Cup. Running on the Golf Channel and PGA.com are two 15-second spots showing how easy and not-overtly expensive it is to ship golf clubs. One man with money to burn brings his golf clubs to FedEx, with a briefcase of cash to ship them to Florida, regardless of cost. Informed that the clubs can be shipped for $51, the man pulls out a mini-briefcase to complete his transaction. See it here. A family trip for three generations of golfers turns into a competition of which generation had it the hardest. The youngest had it the easiest, while dad had to lug his clubs. Grandpa didn’t golf using clubs; he used his club-sized hand instead. Hold all callers, we have a winner. See it here, created by BBDO New York.