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How To Turn Content Into Information

Optimizing content to serve up in search engine results makes good content great, according to Elisa Gabbert. She guides us through the process of optimizing the informational architecture, making content shareable, integrating a search function on the Web site, and featuring content in what she calls a "best of" sidebar. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.