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Ad Strategies: Sow Now, Reap Later

It's time to begin budgeting for 2005. But what is the most advantageous use of an advertising budget for a small business? Whether the amount available is $5,000, $500,000, or $5 million, it's a question that bedevils execs at every outfit, large or small.

Read the whole story at BusinessWeek Online, September 29, 2004 »

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