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I Know Something You Don't

  • PPC Hero, Wednesday, July 31, 2013 11:53 AM
Sharing information remains one of the most important ingredients for a successful relationship between an inside marketing department and its agency partner, but there are other things to consider also when managing paid-search campaigns. Know the client's business, don't take credit for the basics, and remember that the hard work has a "shelf life" -- so accomplish the task and move on to the next, according to Jeff Allen. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.