Krux, AdzCentral Partner To Bring DMP To APAC Region

  • July 31, 2013

Data management platform (DMP) Krux has partnered with AdzCentral to give marketers and publishers in the Asia-Pacific region access to Krux's DMP. AdzCentral, a Singapore-based real-time media buying platform, will integrate Krux's DMP into its data-driven offering. This news comes just one week after Krux opened its first international office in London.

"The Krux-AdzCentral partnership enables marketers and publishers to 'own their own data' rather than have it exploited by multiple advertising networks, exchanges, partners and competitors," stated Tom Chavez, Krux co-founder and CEO.

Through AdzCentral, the Krux DMP will be available in Singapore, India, Hong Kong, Taiwan, Malaysia, Indonesia, Thailand, the Philippines, Vietnam and the Middle East. 

Next story loading loading..