• Mashable, Thursday, August 1, 2013 3:42 PM

Facebook has a daytime reach "comparable to or exceeding" the four major networks for 18- to 34-year-olds, according to a just-released Nielsen study that was (of course) sponsored by Facebook.  This study was part of Facebook's effort to drum up advertisers for its new video ad program.

"Before TV networks get too upset, Nielsen was quick to point out that many synergistic opportunities exist between Facebook and TV networks because so many consumers access both on a daily basis," writes Lauren Indvik. "In the 25-to-34-year-old demographic, for example, Facebook and individual TV networks had about a 16% overlap. During primetime, that percentage was even higher, about 34% on average."

Read the whole story at Mashable »