NEW! Lotto Ad Depicts The Downside To Cloning
- by Amy Corr @MediaPostOTL, August 2, 2013
Everyone can relate to
“Cloned,” an ad for the New York Lottery's newest scratch-off game, “Pay Me!” In the 30-second TV spot, two office pals gripe about being overworked and underpaid. One
worker reveals a secret solution: he cloned their boss to receive a second paycheck. The overlooked crack in the plan is soon revealed when two bosses assign double the work. “Pay Me!”
gives players 12 chances to win up to $1 million and “Get An Extra Payday Without the Extra Job.” See the ad
here, created by DDB New York.
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