Consumer packaged good company Reckitt Benckiser has placed its global media planning and buying account, estimated at $1.7 billion, in review. In the U.S. alone, the company spent roughly $400
million last year. The company’s previous global media review took place in 2009 when work was divided between MPG (now Havas Media) and ZenithOptimedia. The company released a statement that it
expects the review to be finalized by the end of the year, so a new agency (or agencies) can begin work Jan. 1, 2014. The incumbent agencies are likely to participate. Richard Davies, director of
global media, will oversee the review process. He joined RB in May following a stint as a senior media executive at Unilever. Home to brands like Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil,
Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Air Wick, and French’s, RB earned an estimated $14.5 billion last year.
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