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Paid Search: Breaking Down Goals To Accomplish Tasks

Just getting started in paid-search marketing or need a refresher on some of the better approaches to take when thinking about setting a goal? Don Sturgill serves up some tips on what to think about and how to implement goals. Similar to any lengthy task, Sturgill suggests breaking down the event into the simplest denominators and organizing them by priority. Analyze the space between the start and the finish, and envision each event to determine how to close the gap. Breaking them down into individual tasks will make the journey more manageable. Read the article here.

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