• by Staff Report , August 5, 2013

Another horrific building accident claimed the life of one of Adland’s own last Friday. Jennifer Rosoff, director of sales at TripleLift, a New York digital shop, plunged to her death from the balcony of her Upper East Side apartment after a railing supporting the balcony gave way.

Details about the tragedy are still unclear. Various reports had her either sitting on or leaning against the railing when it gave way early Friday morning. One thing is clear: the New York Department of Buildings has started an investigation into the accident, a rep from the agency confirmed Monday. Reuters reported that the building where the mishap occurred was managed by a company called Stonehenge.

Rosoff was reportedly on the balcony having a nightcap with a male friend. They reportedly had just been on their first date.

Rosoff fell 16 stories and was pronounced dead at the scene. No foul play is suspected.

A funeral for Rosoff was held Sunday at a Woodbury, NY funeral home that was attended by 300 friends and relatives according to the New York Daily News. The paper quoted Rosoff’s mother Jean as saying, “Today, I would like to celebrate our daughter Jennifer’s life. Although it was taken in a flash, during her 35 years she had proven to be the most remarkable daughter, who made her parents more than proud.”

TripleLift CEO Eric Berry issued a statement, reported by Reuters that said Rosoff was “a well-loved and highly-respected member of our team. Her tremendous energy and humor brought so much joy to the office."

Prior to joining TripleLift Rosoff had worked for publisher Conde Nast and several of its publications.

Rosoff’s death was the second New York building-related tragedy to befall an Adland executive in less than two years. In December 2011 Y&R executive Suzanne Hart was crushed to death at the company’s headquarters building on Madison Ave after an elevator malfunctioned. An investigation by the Department of Buildings blamed the elevator maintenance company Transel for mishandling repairs on the elevator shortly before the accident. Hart’s family has sued Transel. Y&R has since moved its headquarters uptown.