• by Steve McClellan  @mp_mcclellan, August 5, 2013

Consultant Accenture continues to gain ground in the marketing services arena. The company confirmed Monday that it has been selected by Nestle Nespresso to create a multichannel e-commerce platform across the 41 countries in which it operates.

The new Nespresso platform will be implemented over the next two-plus years and will include e-commerce, point of sale, call center and back office functions, per Accenture.

Accenture said the assignment came after it struck a deal with SAP-owned hybris to become that platform’s sole “global strategic partner.”

Accenture said that hybris would serve as the core of the new Nespresso e-commerce platform, which will also utilize other SAP units to round out the offering including SAP CRM and SAP Retail.

The Accenture-hybris partnership combines Accenture’s strategic expertise, customer experience and platform management with hybris’ multichannel e-commerce software and technology, the companies said.

“Our global presence can reduce the complexity and cost of transforming the consumer transaction experience across multiple geographic markets,” said Anatoly Roytman, a managing director at Accenture Interactive.

Word of the Nespresso assignment and the global alliance with hybris follows Accenture’s deal to buy digital marketing firm Acquity Group last month for $316 million. Acquity and hybris have had a working relationship in North America for a number of years.