• Brand-e.biz, Tuesday, August 6, 2013 8:05 AM

Technology brands are employing ever-more aggressive tactics to convince consumers that they offer the fastest, smartest and most intuitive devices on the market, says Nielsen. And they are paying a premium for this as tech advertising spend in the US spiked to $723 million in the first quarter of this year, up 30% from the same period in 2012. “This increase is especially noteworthy when compared with total spend across all industries, which actually declined 1% over the same period,” the research from points out. The tech sector actually hasn’t seen a first-quarter jump of this magnitude in a number of years.

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