• Brand Republic, Tuesday, August 6, 2013 8:05 AM

Reckitt Benckiser, the FMCG (fast moving consumer goods) giant and owner of Cillit Bang, Vanish and Dettol, has launched a review of its global media planning and buying account, previously estimated to be worth $800 million. The global business is currently split between ZenithOptimedia, which handles the business in the UK, and Havas Media. The review follows the arrival in May of Richard Davies, previously a media specialist at rival FMCG behemoth Unilever, in the position of director, global media, and comes amid the potential merger of Publicis and Omnicom.

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