Around the Net
Whataburger's Success
- QSR magazine, Tuesday, August 6, 2013 8:05 AM
Whataburger has a strong fan base in its southern stomping grounds. The 740-unit Whataburger system, which has been around for over sixty years isn't known to people in the northern states but it is as iconic as the Golden Arches down south. It serves the same quarter-pound hamburgers on five-inch buns it always has. And unlike other pre-McDonald's chains, it's still around. It's a family business that isn't too interested in global domination.
