Around the Net

Nielsen: Twitter Buzz Boosts TV Viewership

TV shows do in fact benefit from Twitter buzz, Nielsen confirms in a new report. “It’s the first research that conclusively states that an increase in Twitter commentary about a TV show can increase viewership of that same show as it airs live,” AllThingsD reports. “That’s a very big deal for Twitter.”


Read the whole story at AllThingsD »

Next story loading loading..