Around the Net
Blue Moon Beer Gets Artistic
- Adweek, Wednesday, August 7, 2013 8 AM
A TV campaign for MillerCoors Blue Moon beer comprises five spots with live action in stop motion and CGI meant to give the aesthetic of a painting. The idea is brewmasters are artists. A new ad shows a brewmaster flipping through a scrapbook of ideas, as the brand’s flagship Belgian White and four other collections spring up from the pages.
