Shell launched its second annual Shell V-Power Ultimate Enthusiast Contest, which seeks to find the individual who best represents their unyielding passion for automobiles. From Aug. 6 through Sept. 17, auto buffs can share stories and photos about why they're the Ultimate Enthusiast at www.shell.us/ultimateenthusiast. Contestants are also invited to share the personal combination of time, place, destination and companion that would create their dream automotive experience. Grand prize: a car fiend's week in Italy with Ferrari.