PowerPact, a promotions and digital marketing agency, was tapped by LG Electronics USA Inc. to handle consumer promotions for LG home appliances and home entertainment products, in an effort to
increase in-store sales and activations. The agency has worked with LG for the last three years, creating consumer promotions relating to LG’s role as Official Corporate Partner with the NCAA,
including men’s college basketball (March Madness/Final Four) and college football, along with various new product and technology launches. PowerPact is currently working on LG's NCAA Football
activations that will be in retail in a few weeks, coinciding with the new season.
