• by Amy Corr  @MediaPostOTL, August 7, 2013

Deutsch LA created a variety of online content to promote client Volkswagen as the official sponsor of Shark Week. For starters, the agency placed a series of stop motion videos on Instagram featuring the Beetle Convertible and a Shark Week theme. The first video, seen here, shows an innocent Beetle being swallowed by a shark. So far more than 100,000 fan images have been tagged #SharkWeek and the week is only half over! In addition, last year’s Beetle Shark Cage was made into a subaquatic road trip of sorts. Users can explore a 360° view of a Shark Superhighway and learn about sharks in their native environment. There is also a hidden treasure chest that unlocks a $2 donation to the Surfrider Foundation every time someone tweets #VWSharkWeek.