• Marketing Week, Friday, August 9, 2013 8:02 AM

Just days after breaking its first TV spots for Marmite in two years, Unilever is making a large donations to an animal-rights group. The ads for the polarizing spread, themed “Love it. Hate It. Just don’t forget it,” spoof animal-welfare reality shows, with team members swooping into houses and rescuing neglected jar of Marmites. (“Offenders come from all walks of life,” the narrator notes. “I’ve never seen one this small,” sobs one traumatized rescue worker.) Critics are accusing Unilever of trivializing animal-rights work. A spokeswoman for Marmite says the donation was made to “support the great work they are doing to combat animal cruelty.”

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