Video Ad Stocks Flat In First Day Of YuMe Trading, Trail Google By Big Discount

In the wake of AOL’s $405 million takeout of Adap.TV, the public market’s appetite for online video networks was essentially flat for the other “Big 3” players on Thursday, the first day of trading for YuMe, and the first public earnings announcement for Tremor Video.

YuMe began and ended its first day of trading just below the $9 per share mark. While YuMe shares traded as high as $9.74, they closed Thursday at $8.87.

Shares of Tremor, meanwhile, finished the day at $7.94, following the company’s first quarterly earnings statement, which reported second-quarter revenue of $35.5 million, a 41% year-over-year increase.

The company said in-stream revenue was $34.4 million -- a 46% year-over-year increase -- although it had a net loss for the quarter of $300,000 compared to a net loss of $4.8 million for the period in 2012.   

The company said it expected third-quarter revenue in the range of $35.5 million to $36.5 million, and in the range of $133.7 million to $135.7 million for the year.



“Our strong results in Q2 reflect our leadership position in the online video market,” said Bill Day, president and CEO of Tremor Video, in a press release. “We delivered record in-stream revenue and earnings, reflecting the strength of our technology and our business model. Our focus on brand performance technology and solutions, premium content partnerships and transparency is creating a solid foundation for long-term growth.”

A Bloomberg analysis of the online video sector indicates that all the major players are trading at a steep discount to the industry’s biggest, Google.

According to the Bloomberg report, Google is currently valued at 5.2 times its revenue of the past 12 months, while YuMe shares are trading at 2.3 times and Tremor at 3.5 times.

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