24/7 Qualifies Behavioral Segments

  • November 7, 2004
Ad serving network 24/7 Real Media, Inc. this morning is expected to unveil the first eight audience segments of its behavioral targeting solution, 24/7 OnTarget, which are all currently available to advertisers. The company is announcing the segment definitions for travel enthusiasts, general music enthusiasts, IT professionals and tech savvy users, investors, women, audiences with specific health concerns, online shoppers, and online game players. The segments in 24/7 OnTarget are based on a taxonomy of more than 600 behavioral characteristics. 24/7 OnTarget leads the industry in both audience reach and behaviorally targeted impressions served. It reaches approximately 45 million monthly unique users, according to comScore Media Metrix September 2004 data.

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