'Atlantic' Expands Video Strategy, Updates 2 Series

Expanding its video strategy, The Atlantic this week is rolling out several new offerings and increasing the size of its video team.

New installments of two original series, “Economics in Plain English” featuring senior editor Derek Thompson, and “The User’s Guide to Energy” with senior editor Alexis Madrigal, are now live on The Atlantic’s video channel.

“In the frenetic world of Web video, there is a big opening for Atlantic-style programming,” said Bob Cohn, editor of Atlantic Digital.

In “Economics in Plain English,” Thompson answers reader questions by breaking down business principles into simple terms, while “The User’s Guide to Energy” explores the key energy sources on which we all depend.

Later this month, the publisher plans to debut a new series in which more than a dozen leaders in business, the arts and technology describe their creative process.

The fresh content is part of a larger effort to expand The Atlantic’s digital strategy, according to Kimberly Lau, vice president and general manager of Atlantic Digital. “It’s our intention to make The Atlantic a go-to destination for audiences and advertisers across all types of media."

Leading this expansion effort is Kasia Cieplak-Mayr von Baldegg, executive producer of Atlantic Video Atlantic Video.

Cieplak-Mayr von Baldegg has overseen and edited the publisher’s video channel since its inception two years ago.

Joining Cieplak-Mayr von Baldegg are three recent additions to Atlantic Video, including Katherine Wells, a multimedia producer formerly at Freakonomics Radio; documentary filmmaker Sam Price-Waldman; and video journalist Paul Rosenfeld.

Andrew Golis, The Atlantic's entrepreneur in residence and previously the director of digital media and senior editor at PBS’ Frontline, will help direct product and distribution strategy



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