Social enterprise platform tracx, which enables brands to manage, analyze and monetize their business, hired industry veteran Pedro Laboy as Chief Strategy Officer. He will drive the company’s
overall business strategy, leading its global business development team and overseeing marketing. Before joining tracx, Pedro was President at Attention, one of the worlds top social media agencies.
Prior to Attention, he was founder and chief strategist at Brand Nexus, a social business consultancy.
