Around the Net

Google Driving Email Marketers Crazy

Surprising no one, Google’s recent Gmail redesign has email marketers crying foul, The Wall Street Journal reports. “When the search giant overhauled its free email service … it set up algorithms to automatically siphon the flow of airfare offers and spa deals away from users’ main inboxes and into an easily bypassed ‘Promotions’ folder,” WSJ writes. Worse still, “For Gmail users that do visit those Promotions folders, the first items they see will often be ads sold by Google.”

Read the whole story at The Wall Street Journal »

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