Netflix is on a roll. It did well with original series, like Emmy-nominated "House of Cards," and has been getting raves for "Orange Is the New Black." And like rival Amazon Prime Instant Video, it
is also targeting children's programming. Its newest partner is Scholastic Media.
Netflix and Scholastic Media have a distribution agreement, which streams TV shows to members in the U.S.,
UK, Canada, Ireland and Latin America. One reason for the alliance may be Netflix's loss of Nickelodeon shows earlier in the year.
“The Magic School Bus” and “Goosebumps"
proved so successful in the U.S. and Canada earlier this summer, that Netflix decided to "expand our relationship with Scholastic and bring these great shows to more of our markets," said Ted Sarandos
, chief content officer for Netflix. ("The Magic School Bus" offers seasons 1-4, all
The deal also includes non-exclusive titles based on best-selling books, such and “Danny and the Dinosaur,” Chrysanthemum and “Harry the Dirty Dog."
Scholastic carriage is just the latest foray into kids' programming for Netflix, which also has a deal with DreamWorks Animation to supply original shows. In addition, the company has a licensing
agreement with past PBS content, such as “Arthur” and “Caillou.”
Deborah Forte, president of Scholastic Media and executive vice president of Scholastic Inc., stated that
she was pleased Netflix "recognized the power of Scholastic's iconic and award-winning global brands."
Netflix is the world's leading Internet television network, with more than 37 million
members in 40 countries. Scholastic Corp. is the world's largest publisher and distributor of children's books.