While almost half of consumers are opening emails on their mobile devices, only 11% of opened emails are getting clicks, half of what an email opened on a desktop garners, according to a new
report from YesMail. The report, which analyzed more than 5 billion marketing emails in Q2 2013, revealed that marketers aren't optimizing their messages, which is causing a drop off in clicks.
Interestingly, the report revealed that 82% of mobile email activity comes from Apple devices and and 17% comes from Android devices.
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