'Breaking Bad,' 'Big Brother' Lead Sunday Night TV

Sunday night TV viewing was all about the double “B”s -- “Big Brother” and “Breaking Bad” -- when it came to the key viewers that advertisers still want.

CBS’ “Big Brother” was at 6.52 million viewers and a Nielsen preliminary 2.0/6 among 18-49 -- which was down from the 2.4 rating for 18-49 adults of a week before. This is partly due to its ongoing battle with Time Warner Cable, where key CBS market stations are not being carried, according to some analysts.

AMC’s “Breaking Bad” was at 4.8 million viewers -- a 2.4 adults 18-49 rating -- down from the 5.9 million viewers and a 2.9 rating among 18-49 viewers for its season-starting episode the week before.

Both “Brother” and “Bad” were also affected by Fox’s preseason football game between the Indianapolis Colts and the New York Giants, which reached a Nielsen preliminary 5.8 million viewers and scored an adults 18-49 1.9 rating/6 share.

Other fresh programming on the night was further down the rating list: CBS’ “Unforgettable” pulled in 6.36 million viewers and a 1.1/3 among 18-49 viewers; ABC’s “Secret Millionaire” was at 4.73 million viewers and a 1.2/4 among 18-49 viewers; ABC’s “Whodunnit” was at 3.67 million viewers and a 1.4/4.

NBC’s finale of “Crossing Lines” got to 2.1 million viewers and a 0.4/1.

For the night among 18-49 viewers, Fox averaged 1.9/6; CBS, 1.2/4; ABC, 1.0/3; Univision, a 0.7/2; and NBC, a 0.5/1.



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