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Diesel Finds Campaign Models On Tumblr
- Women's Wear Daily, Tuesday, August 20, 2013 10:32 AM
For its fall campaign, Diesel found its models via Tumblr and word of mouth, choosing 20 (abundantly androgynous) artsy folk, mostly from New York. The group sports lots of ink, colored (or shaved) hair, and are wearing the brand’s denim and leather apparel. Ads are appearing in the September issue of Vogue, and in other magazines in October.
