• by Amy Corr  @MediaPostOTL, August 21, 2013

This martial arts expert keeps busy while getting his hair highlighted in “Karate,” the latest TV spot for Southern Comfort’s “Whatever’s Comfortable” campaign. I’m impressed that with all his movements, his foil never fell out. If I look down at my phone the wrong way, my foil loosens. “Karate” launched this week in Australia with a global rollout to follow. In it, a martial arts aficionado displays his skills to women at a hair salon waiting for their hair to dry or color to take. Our character has no problem being the only man in the salon and sees no shame in getting his color tweaked. Once done, the man sits back under the dryer receiving applause, and a glass of SoCo, from the crowd. See it here, created by Wieden+Kennedy New York and directed by Tim Godsall.