With all the foodies on both sides of the Atlantic talking about the cronut craze, the popular croissant-doughnut cross, Britain's Evening Standard newspaper tasked food writer and bloggerVictoria Stewart with commissioning a winning “mashup” dessert to rival the cronut. It turned to American baker Bea Vo, who owns three Bea’s of Bloomsbury bakeries in London, who has created the Townie. The hybrid of a brownie and a tart, has been a big success, generating both sales and TV coverage.